What's Going On?

Last updated: June 4th, 2025.

New tariffs have been introduced on bikes and related products imported into the USA, impacting the entire industry. Currently, all bikes we import are subject to an additional 10% tariff, which took effect on April 2nd. While reciprocal tariffs have been paused until July 2nd, they could increase the cost of imported bikes significantly - by 32% from Indonesia and 20% from Europe - if implemented. These changes affect all U.S. retailers. For the most up-to-date information, please consult the Harmonized Tariff Schedule.

What Are Tariffs?

Tariffs are taxes imposed by governments on imported goods. The US government has applied a series of new tariffs on imports into the USA, including bicycles and components. As bicycles and their components, even those made in the USA, are part of global supply chains this means the cost increases on these products is unavoidable.

These added costs are not optional - they are legally required and directly increase the price we (and every bike retailer) pay for inventory. Since we're a distributor of goods coming from countries that have incurred additional taxes, we will be impacted by this governmental decision; however, we will absorb some of the cost and then marginally increase our product prices. Rest assured, we will continue to live by 'Ride More For Less' - ensuring that we always give you the best possible prices.

What We're Doing About It?

We understand how important value is to our customers. That's why:

• We're absorbing part of the increased costs so you're not hit with the full impact.
• We're keeping our pricing competitive by working with a variety of suppliers.
• Decreasing expenses to maintain competitive (no fancy marketing spend like others).
• Buying domestic stock to keep prices lower, while this stock still exists.

We are against these tariffs because we believe they place an unnecessary burden on everyday riders and families looking for healthy and sustainable ways to enjoy the great outdoors.

Why Is Now The Best Time To Buy?

We encourage you to consider shopping before July 2nd, 2025. Here's why:

• Current pricing reflects lowest possible rates we can offer under the new tariff structure.
• Inventory purchased before additional increases may still be available - but quantities are limited.
• Tariff regulations are subject to change, and future adjustments could further impact prices and availability.

We're In This Together

We're committed to transparency, value, and supporting our cycling community. The tariff situation is evolving, and we'll update this page as information changes. To stay up to date, please remember to visit the Harmonized Tariff Schedule.

Thank you for riding with us.